A little more on gay craft beer consumption

Strictly anecdotal... I talked to a gay friend of mine about this posting. Pretty close, he said: "Gay men, not so much craft beer; lesbians, yes. I know quite a few lesbian couples that drink craft beer pretty regularly. Gay men, no. It's light beer: Coors, Miller, Bud, Heineken, maybe Amstel."

Coors Light? Really? "Oh, yeah, you'll go into a gay bar and there'll be a Coors Light tap with a rainbow on it."

So how come? The light beer calorie thing? "Yeah. It's about staying in shape, body image, that whole thing. Of course, you've got a variety of people there; the bears not so much with the light beer, they might drink craft."

Always something to learn. Now...how to reach more lesbians.