I attended a meeting in Philadelphia yesterday to initiate planning on a beer event that is completely novel, that could only happen in Philadelphia, that will be huge. Nothing like this has ever been done in America before. Announcement comes next month. This is going to be big.
Okay, a little more specificity on the announcement. You'll get dates and scope and a much better explanation on the afternoon of March 10. Can't do it before then, because important details still need to be slotted in.
Update: we got the go-ahead to present the idea to the next meeting of a very important backer, who thought it was a "great idea." Moving forward.