The Lion Brewery, in Wilkes-Barre, has been sold.
Details when I get them, but it's a solid story. Been a lot of rumor on this one for the past three months, now it looks like it's really happening.
Update: Some details are starting to trickle in from a variety of in- and out-of-house sources. The buyers have backgrounds in soda distribution -- not a bad thing -- and plan to continue the expansion begun by the current owners, perhaps to include a canning line...finally. They want to increase the distribution and sales of the Lion's own brands, too, a welcome sentiment.
Might I suggest to the new owners: get some good salespeople on the streets in the Scranton & Wilkes-Barre area! It's still way too hard to find Lion beers on tap in this home area, something that Yuengling always had, and still does -- Yuengling sales make up something like 45% of beer sold in their home county. You gotta have a base to build from. Hey, I saw some Lion product placements in a recent episode of The Office (Lionshead and Pocono): follow up! And spend some money on promotion. Spending on the plant's great, but like the song goes, "How can you win the world if nobody knows you're there?" ("Hey Look Me Over", from Wildcat) You've got a great product in Steg 150, one that should be on in every bar in Wilkes-Barre, but nobody knows about it.
Oh, and just for me? BRING BACK SUMMER STOCK LAGER! Had to be said. What a great hot afternoon beer. A sixtel of Summer Stock should be the official softball beer of Pennsylvania.
Just some thoughts.