More on the Kickstarter

I'm taking the TV fundraiser on the road...WAY out on the road. The first event is set: I'll be joining the wonderful Kate & Suzanne at the Craft Beer Cellar in Belmont, Massachusetts on December 20, from 4 to 6. Please come on out, see the video, ask me any damned question you want, and pledge some money to the Kickstarter.

Okay, I know, that's not real exciting. So Chris Lohring is going to be there too, with plenty of fresh Notch Session Beer for us to sample (and buy, folks: buy some, because I'm going to be and I hate being alone on things like this!). I'd love to do more events in the area, but I'll be visiting Valley Malt earlier in the day to find out what's going on there, then stopping in at Element Brewing on my way east; you know, it's just work, work, work.

There might be some stuff going on in Portland, Maine the night before, too: I'll keep you apprised.

Paying it forward

An open letter to craft brewers, importers, wholesalers, beer bar owners, beer store owners, and the other great people in the craft beer industry (and yes, you drinkers, too!).

I’ve been excited about beer for over 30 years, since I took my first sip of German pilsner in 1981. It opened my eyes to what beer could be, and eventually opened my life to a new career: writing the romance and beauty of beer to help bring that eye-opening moment to others. I’ve hosted, and taught, and spoken about beer to similarly excited people in bars, to dining rooms and halls full of people, and to radio and television audiences. I do it for a living, but as you probably know — and can empathize — it’s not a great living. It is a wonderful job, though, a calling, and I wouldn’t trade it for any other.

Over that time, I’ve talked to many of you, from the early days when people like Steve Hindy, F.X. Matt, David Geary, Carol Stoudt, Gary Fish, and Dick Yuengling took the time to answer my questions, through the exciting times when guys like Rob Todd, Bill Covaleski and Ron Barchet, Sam Calagione, Tomme Arthur, Greg Hall, and Hugh Sisson talked to me what they were building. Then came the books, and I traveled all over Pennsylvania, New York, Virginia, Delaware, and Maryland — thousands of miles and hundreds of four ounce samples — visiting every brewery in those states.

I took pictures, I blogged, I tweeted, and I wrote and I wrote and I wrote. I loved what I saw, the people I met, and the beers I drank. I was part of it, helping spread the word, because that was what we did, from the start: when you found a place that had great beer, when you tasted a beer that stopped you in your tracks, when you met someone who turned you on to new beers…you shared it, you paid it forward. Someone told you about something great, so when you found something, you passed it on. 

For almost 20 years, I have tried to spread the word, to educate, and to even-handedly present the great stories all of you have to tell. Now I have a chance to amplify that word. Green Leaf Productions contacted me about hosting a television show they call “American Beer Blogger.” I agreed to take a swing at it, and we did some taping at Stoudt’s earlier this year that they used to make a short promotional video. You can see it here on the Web.

As you can see, that’s a Kickstarter page. Green Leaf is trying to raise $60,000 to shoot and edit six episodes, and then sell the series to a cable channel. Without that money, the show probably won’t go forward, and that would be a loss, because this show is going to be the real thing. It's going to be me, calling a brewer, or bar owner, or beer store owner/manager, and setting up a visit — just like I’ve done with many of you — going there and looking around and asking questions and tasting some beers and having some fun. The only thing I may do differently is some of the stuff they had me doing in the teaser: actually working, if only for a little bit, because that's fun, and it's something I'd like to do anyway. But we'll talk beer, we'll get our facts straight, and it won't be boring.

If I’ve helped the business, your business, in any way in the past, you know I couldn’t take money for that. I had to stay separate, stay independent, and that’s for the best. But if you’d like to help your business by having this show on the air, talking about beer in a fun, real way, here’s your chance. I still can’t take your money — it goes to Green Leaf, I’m just working for them — but if you sponsor the show, we can all do what we do best: better the image and recognition of good craft beer. A pledge of only $1,000 gets you an Associate Producer credit on the show, and there are other rewards for larger pledges. 

Maybe best of all, you’ll be paying it forward. I wrote about the industry — because I loved it, and found it fascinating, and still do — and this will give me a chance to tell more stories to lots more people. More people who will maybe get excited about beer, and turn into proselytizers of the word of craft beer. Give me this chance to spread the word even further! 

Thanks. It’s been a great ride, and it’s just getting better.

Lew Bryson

Hey, let's put on a show!

Hello, Faithful Readers! Time to finally let this cat out of the bag. Back in May, I was approached about being involved in a television show on beer. The idea was "American Beer Blogger," and it would be a blogger who went and visited places, talked beer, asked questions, and did things...and I was the blogger. They'd looked at my blog and liked it (as I recall, the guy (John Wright) said he'd looked at the blog and in one screen laughed out loud twice and saw a Star Trek reference, which was good enough for him.)

I thought about it for a while -- it's silly to think about at first, and if you don't believe me, just take a look at my picture -- and said sure, might as well take a shot. So not long afterwards I was up at Stoudt's at 7:30 AM, getting ready to do a day of shooting with Ed, Carol, and Eddie, and the incredibly friendly and engaging (and professional) crew from Green Leaf Productions in Easton. The guy who came up with the idea, Laz Melan (who owns the Pickled Egg bar in Easton), was there too.

We'd discussed some general ideas about what we wanted to do, but really? No script, not even a plan beyond we were going to talk at the bottling line -- not my first choice, but what the hell -- talk to Carol, and have something to eat. We made the rest of it up as we went along, and you know, it came out pretty well. I'm at my best in front of a camera when I'm not trying to do something from memory, so it rolled out pretty naturally.

Well, what then? Then we did a little more stuff, some wind-up stuff (which we later augmented at my Philly Beer Week event at Devil's Den, out of which you may yet see Christine Gumpper on the TV), and wrapped it, and the Green Leaf guys went back to Easton to edit, assuring me that we had some good stuff in the can. And then, except for the Devil's Den stuff, and a little more taping at the recent bourbon thing at Allentown Brew Works...nothing happened.

Well, not quite. They did show me the clip you see above -- hope you've watched it! -- and I thought, damn, that's pretty cool, and so did my family, but I didn't really show it to anyone else. Not sure why, but I didn't.

And then yesterday, about two minutes before Green Leaf's Kickstarter went up, I got an email from them asking if it was okay to put all those rewards that banked on my autograph to motivate people (HA!) up on the proposal. Sure, I said, why not? And away we went, and yesterday was a wild, wild ride.

So I'm coming to you to ask for help; specifically, I'm asking for money. Please pledge to the Kickstarter. The money's not going to me -- it's not really my Kickstarter -- it's going to Green Leaf to fund the full editing and marketing the idea to a channel. There are rewards, sure, and although some of them do get kind of interesting up towards the high end -- I'd like to come do a screening in your hometown! -- do it for beer. Seriously. And here's why.

I promise you that this is going to be the real thing, not infomercial, or silly-scripted, or "oh, look who I just happened upon today!" It's going to be me, calling a brewer, or bar owner, or beer store owner/manager, and setting up a visit -- just like I do all the time -- going to their place and looking around and asking questions and tasting some beers and having some fun -- like I always do. The only thing I may do differently is some of the stuff they had me doing in the teaser: actually working, if only for a little bit, because that's fun, and it's something I'd like to do anyway. But we'll talk beer, we'll get our facts straight, and it won't be boring.


So think about it, and if you have any questions, ask. I'll be updating this as we go, and keeping my fingers crossed. In the meantime, please spread the word!

Wish me luck! And pledge!