Miller Brewing's BrewBlog tipped me off to this brief squib in an LA Times story about the new directions Bacardi is taking under new CEO Andreas Gembler. What caught their interest was that Bacardi was angling to buy Absolut, currently owned by the Swedish government; the Swedes are making noises about selling it off. But what caught my interest was this line:
"Gembler says Bacardi could expand into other kinds of spirits and that it would like to own a cognac and an American whiskey — to cash in on the increasing popularity of the category."
Follow the money: American whiskey is heating up. Heaven Hill is expanding production and bottling capability. Maker's Mark doubled their distilling capability a few years ago. Good news for American whiskey makers, and eventually, for American whiskey drinkers.