Thursday, October 11, 2007

Far-off Thunder

Baltic Thunder has been delayed. The release date of October 15 (and the big unofficial launch party at The Drafting Room in Exton) has been pushed back indefinitely: glass problems. According to an e-mail I got from Patrick at the Drafting Room, he was told by Steve German (the big mahoff of sales at Victory) that the 750 ml bottles had come in far enough out of spec that their bottling line couldn't handle them. They're going to 22 oz. glass instead, which will require changes to labeling and packaging (stop me if you've heard this before), all of which means that we won't get any Baltic Thunder for a while yet.

No one has explained yet why this means a draft release has to be delayed. Maybe because no one asked the guys at Victory. Bill, Ron, Steve: consider it asked. I understand that it's a good thing to have a single release, to come out with draft and bottle all at once. But we've been waiting patiently, and this is a big in-group thing to begin with. Couldn't we get a draft release for a couple months while this bottle mess gets straightened out? Please?

3 comments:

S.Johansen said...

Lew,

My birthday is 11/12. Any chance that after I go through the trouble of convincing my girlfriend we need to drive out to Victory for my Birthday Dinner that this stuff is finally going to be released?

Lew Bryson said...

Oh, your guess is as good as mine. I'm tired of waiting!

S.Johansen said...

http://www.victorybeer.com/beer_dinner.html

Course number 4. "A Dark Rich Mystery Beer?"

Very interesting.