Saturday, October 13, 2007
Really: a small battleship
My new Condé Nast Portfolio column is up, on Oktoberfest beer, here and at the Wies'n. You've probably heard that the stuff they serve there is different from the stuff we get here; you may or may not be surprised to learn that the stuff they serve there...is lighter. Jeff Coleman, former Paulaner North America importer and now head of Distinguished Brands International (who bring in some truly good beers), tells a great little story about what happened when Paulaner decided to send over "real" Oktoberfest beer one year. I also reveal the result of a lot of serious math: the amount of beer served at Oktoberfest would literally float a small battleship, namely, the U.S.S. Olympia, Admiral Dewey's flagship from the battle of Manila Bay (currently tied up at Penn's Landing in Philly). Check it out.