Wednesday, January 20, 2010

Stone Video; just a great time

I've known Greg Koch for a while now, and done questionable things with him. Now that he's an international man of mystery, he's doing even more questionable stuff (questions like "Why didn't I think of that?" and "How cool is that?"), and just to tease me, sent me a sneak preview link to a video about the trip he and Stone brewer Mitch Steele (...more questionable things) took to Norway and Scotland to brew with the folks at Nøgne Ø and BrewDog. I was skeptical -- come on, another beer porn video? -- and wary -- I think I may have been the only person who ultimately didn't like Greg's "I Am A Craft Brewer" video -- but damned if I didn't enjoy watching this one.

You can too, tomorrow. The first installment will be up on Stone's blog here at 1 PM PST. Have a look. The scenery alone, and the hard ass-pounding Greg takes on the way to lighthouse, is worth your time.

3 comments:

the infamous roger said...

ass pounding?

Lew Bryson said...

The video explains all.

LuskusDelph said...

I wasn't at all crazy about "I Am A Craft Brewer"... actually it made me cringe a bit...
but _this_ video is great fun and thankfully, less pretentious. It's very well put together.

If the other installments maintain this level and they can produce a nice tight 30 or 60 minute edit, it seems to me they may have something very saleable to perhaps someone like the Travel Channel, or the Discovery Channel. Seems like the kind of thing those channels eat up.
Nice work.