Saturday, March 3, 2012

American Beer Blogger: the latest

We had the pilot episode of American Beer Blogger in the can Thursday, or so we thought. I went to Green Leaf Studios in Easton, watched the show with the guys, and took a copy home; watched it again, and then watched it again with Cathy and Nora...and, okay, it maybe dragged a leetle bit in spots, but I was reasonably happy with it. Then just before I went for dinner with Cathy -- to Farm and Fisherman in Philly, and it was totally excellent: best damned egg I've ever eaten -- Rudy calls from the studio: PBS saw the pilot, and wanted "more beer in it."

Huh. We'd worked on having it not just be about the beer, because Stoudt's excels at making it about everything: the restaurant, the entertainment, bread baking, cheese making, their Stoudtburg village next door...it's all pretty cool (and the cheese is fricking awesome). But PBS is calling the shots at this point, and I could hardly argue with them wanting more beer in it, so I crammed an email full of as much info as I could get down in five minutes about what makes Stoudt's beers work, and what makes them different, and yeast, and hops, and malt; told Rudy that if he needed it, I could do voiceover work at the studio on Saturday, and ran out the door.

And I wound up doing voiceover this morning. It went well; I did my familiar take on the difference between ales and lagers (a hot jungle vs. a cold pine forest), the different malts in three of Stoudt's ales, and talked some more about hops. Meanwhile, John had re-edited the show, and there was now a LOT more beer in it, including some stuff from the first shooting we did back in May talking to Eddie Stoudt about bitterness in beer which was some of my favorite footage we did, and I was glad to see it back in. I actually like it better now: it's tighter, more focused on beer, and doesn't drag at all. Thanks, PBS.

This Thursday, at 10 PM (Eastern) and again at 10:30 PM, the show will air on WLVT. The station wants to know if people are interested in the show, and the only way to do that is to call them during or shortly after the show at 800.360.0039, or email them after the show. Tell them you liked American Beer Blogger, thank them for running it, and add something different of your own: why you love beer, where you live, your favorite craft brewer, that you're not my cousin, or something like that so they know you're not just reading from a script. Because I only want you to do this if you really like the show. If you don't, for some reason, don't call just to be a good person!


Okay. Here we go. The little beer show that could...no major sponsor, no contest or challenge, no big commercial network, no stars...just beer, the Stoudts, me, and you. Cross your fingers.

6 comments:

Dan Bengel said...

They shall be croossed, well one of them. I need the other hand to drink my beer.

Steven said...

Shore wish I lived in Philly.

Good luck Lew!

ReDave said...

Ah, i like the 'hot jungle' and cool pine forest analogy, I've not heard that before Nice

Stuart said...

Good luck with the show Lew. I wish we could receive it in NC. I met with DING yesterday and he mentioned the show. @Stuart_Arnold

John T. Wright said...

Shhh, Lew It was perfect from the moment we delivered it. I know not of this "re-edit" nonsense. You must have had some bad cheese.

(Pay no attention to the man behind the curtain...)

Lew Bryson said...

Of course it was! I'm not sure what I was thinking.