Something new under the sun

Thanks to James Arndorfer, the tireless soul of Miller Brewing's Brew Blog, I have this to show you:

Amazing, ain't it? "Budweiser American Ale." The cognitive dissonance is almost deafening.

I'll save your eyes: the main text says: “Budweiser American Ale defines a new style of ale – The American Ale – created by Anheuser-Busch brewmasters to deliver robust ale taste that’s full-bodied, but not too heavy nor too bitter.” The side text says "Carefully brewed with barley from America's heartland and Cascade hops from the Pacific Northwest, this rich, amber-colored ale has robust flavor, and a distinctive, hoppy finish."

Wow. Maybe. We'll find out if it's really "Wow" in October.

Snatched from the jaws of defeat...

Victory's restaurant and bar have re-opened -- on time -- and I have to tell you, it was time (and a bunch of bucks) well-spent. Unfortunately, most of my pictures look like hell. Sorry.

There was still work going on as I walked through the doors today at 11:30 AM, and there would be work going on the whole visit -- kind of like going to sea while they're still riveting plates on, I said to someone. But what the hell: the taps were working and the expanded kitchen was rocking (food came really fast today), which is really all we needed.

The new look is very nice. There's a lot more room (seating for 240, vs. 120 in the old place) without feeling cramped, there's still a long bar, if not quite as long, there's a new banquet room (that should also double nicely as a beer hall...), and the industrial ceiling is still in place. The old long bar is now booths, a nice nookish area, and the new bar is simply wonderful.

Beer: there are indeed 20 taps, and 10 of them were lagers (I had two different Braumeister Pils). There were four hand-pumps (I had an Uncle Teddy's). And there is a counter-pressure growler filler, which looks amazing, but it wasn't quite dialed in yet. Another time.

And of course, there was Richard Ruch, famed Victory regular, who appeared to be checking all the seats along the bar, looking for his new spot. When that happens, Victory will truly be re-opened, and things will be back to normal. Great job, Ron and Bill!

A Couple Plugs

Just wanted to plug a few events, one mine (kind of), and two for friends. (PR folks: I'm not going to make this a habit, so please don't bombard me with stuff!)

First, Chris LaPierre, brewer at Iron Hill West Chester and total flippin' bon vivant, is co-hosting a vegetarian beer dinner at hot new Philly beer spot Jose Pistolas with guest chef Eric Anderson of Essene and JP chef Brenton Wallace, on Tuesday, May 13th. It's a 5-course, 7-(Iron Hill) beer dinner for $65 (reservations recommended; 215-545-4101), and if you haven't been to Jose Pistolas...you oughta, man, you oughta.

Second, there are two beer festivals next weekend that I would point out to you. First is the Iron Hill-produced Brandywine Valley Craft Brewers Festival at Iron Hill Media on Saturday May 17, 1-5. Get your ticket on-line and save five bucks (better do it soon, this sells out). This is a very nice fest, nicely done for the brewers and you. If I weren't otherwise occupied, believe me, I'd be there.

The other fest is the same day, in Altoona! It's Pints for Pets, a benefit for the Central Pennsylvania Humane Society. There are over fifty brewers and wholesalers committed to appear, price is a steal at $25 ($30 at the door). Check that link for some other great places in the area: the fest doesn't start till 4, which gives you time to check them out, right? Good cause, and come on: a beer fest in Altoona! (If you stay overnight, there's a great breakfast to be had in town at R Waffle King).

Finally, I'm speaking Saturday and Sunday (May 24-25) on Memorial Day weekend at the Great Pennsylvania FlavorFest at Mt. Hope Winery outside of Manheim, PA (not far from the Lebanon exit off the PA TP). There will be beer from Victory, Stoudt's, and the greatly improved on-site Swashbuckler Brewery; this is the site of the PA Renaissance Faire. There will also be a ton of food, crafts, wine, music, cooking demos...all that good stuff. I'm talking about beer and food pairing each day at 1:30, then it's summer beers on Saturday at 4:30, and beer basics at 4:30 on Sunday. Should be a whole lot of fun!

PLCB Blog: Reason #4

I remember the first time I visited Johnstown. I was driving in from Pittsburgh, and it had been raining heavily. The sky was still gray and threatening, and local streams and creeks were swollen, brim-full. I mentioned this to a Johnstown resident, and his dead-serious response was, "You might not want to talk about that. We're kind of touchy about that."

Say the name, "Johnstown," and people think "flood." The flood they're thinking of was in 1889, a catastrophe caused by a dam failure, but there were other floods in Johnstown, in 1894, 1907, 1924, and 1977. The biggest flood after the 1889 event, though, was the "St. Patrick's Day Flood" in 1936. Damage was extensive, and the State responded with clean-up and recovery aid. The expenditures were covered by a quickly-imposed Emergency Tax of 10% on all wine and liquor sold in the State Stores.

You may have heard that we're still paying this Emergency Tax. Well, that's not really true; we're no longer paying a 10% Johnstown Flood Emergency Tax. Don't be silly; that was over 70 years ago! No, we're paying an 18% Johnstown Flood Emergency Tax for an "emergency" that ended 71 years ago, because the State raised the tax to 15% in 1963 and then again to 18% in 1968. That's some emergency.

Reason #4:

The Ridiculous 72-Year Old Emergency Tax

Evan Williams to the Rescue

Just got a press release from Heaven Hill: in the interests of making sure there are no repeats of Hillary's "whiskey faux pas" (the Senator knocked back a shot of Crown Royal while campaigning in Indiana, going for the 'regular guy' effect... Senator: an American presidential candidate drinking Canadian whiskey to bond with blue collar workers? How tone-deaf can you be?), Heaven Hill sent bottles of Evan Williams to each presidential candidate. With Kentucky's primary coming up on May 20th (and actually meaning something, unless a miracle happens and one of the two candidates wins both North Carolina and Indiana really big today), you better hope they both pay attention and take some bourbon-drinking lessons.

Victory re-opens tomorrow at 11:30 AM

Victory Brewing's Downingtown restaurant will re-open tomorrow, May 7, at 11:30 AM. They'll be open for lunch every day now, with a new kitchen, new menu, new bar, and new draft system that will offer 20 taps (with four beer engines: dedicated HopDevil and Storm King pumps, and two session-type beers: Workhorse Porter, Uncle Teddy's Bitter, ESB, maybe a return of Milltown Mild, I hope, I hope?).

This might be the first time I've seen a brewery project complete on the predicted, scheduled day. Congratulations to Victory...might have to head out for the opening.

Cinco de Mayo: what a horrible hijacking of a holiday!

Yes, Cinco de Mayo. A "holiday" I think I first heard of maybe 12 years ago. In that time, Cinco has become a Latino St. Patrick's Day, a drink-drink day focused on Corona instead of Guinness, with tacos and salsa verde instead of corned beef and cabbage. Whoopee! Let's party!

And just like St. Patrick's Day, you've got bluenoses decrying the way the day has been turned into a marketing opportunity by breweries/food companies/everyone. This whining is typical; this is the one that actually set me off today. "Waaaah!" the chorus goes, "this isn't Mexico's Independence Day (I don't remember anyone actually saying that, they usually just say "Happy Cinco!" and hand me a beer), it's about Mexican peasants beating invading French troops (according to this much-more detailed account, they were actually Mexican troops in fortifications, armed with older muskets, not peasants with machetes fighting guerrilla-style). They don't even celebrate it in Mexico, you stupid Anglos. Don't drink beer!"

Hey, grow up. Where are you, as Mexican-Americans, when President's Day is a white sale, and Memorial Day is the day grill sales start in earnest, and July 4th is a chance to sell cars? Where are you for Christmas, which sells a hell of a lot more booze than Cinco? Where's your outrage then?

I'll tell you where. You're saving it for Cinco, because you're using the day too, using it for your agenda: Latino pride, anti-alcohol propaganda, getting a byline, whatever.

I'm not wild about any day being used as an excuse for stupid drinking. See the previous post: I like days dedicated to having a good time, while there's beer around, not just pounding down drink after drink with the aim being getting drunk. That's pathetic, and if you can't see the difference, well, come to the Goat Races next year.

As usual, it would be nice to find something in the middle. Binge drinking bad, history lesson-poetry reading-folk dancing boring. How about...we do all the fun stuff AND we have something to drink if we want. And if someone does get drunk and offensive, well, kick them out. Video the drunk and send it to the event organizers, tell them to shape up.

But don't give me this "Cinco is not about beer" crap. Reading the different accounts, it looks like most people don't really know what Cinco is about (which is about par for the course), but look on it as a day to have fun, celebrate their own Latino heritage, or get some good food and hear some music. Is that so bad?

Comments from whiners welcome.