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Monday, November 11, 2019

Forgot To Mention: You'd Better Pre-Order The Book

Let's talk about book pre-orders. It's a pretty simple discussion: you want to buy my book. I want you to buy my book. But I really want you to buy it before it's actually available (currently projected release date is February 18, 2020). 

It takes an extra effort to pre-order a book. I get that. There's no instant gratification; not even the Amazon-instant gratification of knowing you'll have it in a day or three. No, you look at that picture of the cover, and read those glowing comments by other authors, and get to look at a couple pictures that may or may not be in the book, and you think, "Yeah, what's the rush?" 

All four of these pictures are in the book. I swear this to you. 

We get that. But pre-orders are what make the book-selling world go around. Pre-orders mean bigger orders from Amazon and Barnes & Noble. If you pre-order from your local indie bookstore, that can be even better, especially if you get some kind of excited when you do it, because then the people at the bookstore will get excited about it and tell other people about it. (And maybe even invite me to do a signing event, I mean, why not, right?)

Pre-orders are the key to the best-seller lists (well, for books about things that get on the best-seller lists, but a guy can dream), and pre-orders are the quickest way for me, your old buddy the whiskey writer, to get paid. You want all that to happen, right?

So do I, and so does my editor. We came up with a plan. If you pre-order, we have some bonus material for you. See, I was constrained by the word-count on this one, and my math was not up to snuff. I overwrote, and there were a couple thousand words that didn't fit. There's a section on making whiskey from a craft-type beer mash that got cut, and about a dozen tasting notes, including a couple nice long comparatives. I was maybe going to try to sell that to a magazine or website, then the editor says, 'hey, wait a minute...'

You can get this bonus material (in PDF form, as a download you can read on your smartphone or tablet) if you pre-order. Once the book's out though (currently February 18), offer's over, and the stuff's gone. But if you do stir yourself, and your credit card, you can get Whiskey Master Class...Plus! And don't worry: if you've already pre-ordered, you will also receive the bonus material. Of course you will. And thank you!

That's beautiful, baby. Yeah.
(We don't have to ask you not to share/post the PDF once you've received it, right? Because you respect copyright, and the idea of a creator making a fair living for their work, and don't want to create any negative waves? Thought so. Thanks!)

Here's how it works. It's going through the publisher, so it's a bit hand-made, not all slick and Amazony, but it works.

First, order the book before February 18! Next, email your proof of pre-order purchase -- see the Amazon example below, which you'd want to copy out of your Amazon order and paste into the email; if you pre-ordered at a bookstore, snap a photo of the receipt and send that along with the name of the book, the store, and date showing -- and send it to us at with a subject line of "Whiskey Master Class Bonus Offer". Easy-peasy. Copy the proof of purchase, paste it in an email, send it to us, and we'll send you the PDF. Done.

Order Confirmation
Hello Amy F Lerseth,

Thank you for shopping with us. You ordered "Keto: A Woman's Guide: The..." . We’ll send a confirmation when your item ships.
Order #113-5877026-4278628
Tuesday, June 11

Your Orders
Ship to:
Amy Lerseth
Total Before Tax:
Estimated Tax:
Order Total:
$14.42(or less)

But here's the BEST part! If you pre-order and send in your proof of pre-order, we'll send you the bonus material right away! (Okay, as soon as the editorial assistant can get to it, but real soon!). So you can start enjoying Whiskey Master Class right now. That's pretty cool, right?

So help me out here. You'll get the book, plus the bonus material. You'll be assured of getting it as soon as it comes out, so you can start learning about whiskey flavor creation right away. And you'll be helping me get paid, which is a noble gesture on your part, thank you very much!

How about it? Pippin likes people who pre-order.


Bill said...

Preordered the old-fashioned way, in person at the Book Table in Oak Park IL, so no paper or computer proof. No worries about the bonus material, I'm just happy to help. Hope you are recovering!

Lew Bryson said...

No receipt? Shoot me an email.