Oh, Kid Rock, Kid Rock...your beer house may be built on shifting sands.
One alcoholic-beverage company has made celebrity-oriented drinks the focus of its business model. Drinks Americas Holdings Ltd., Wilton, Conn., has signed joint ventures or other agreements with such celebrities as musicians Dr. Dre and Kid Rock and real-estate magnate and TV personality Donald Trump. Trump Super Premium Vodka, in which Mr. Trump has a 50% stake, sells for about $35 a bottle.Wonder if Kid Rock knows the meaning of schadenfreude?
But Drinks Americas, created in 2002, has struggled. In an SEC filing Monday, it said it faces a shortage of working capital and may be unable to continue operations without additional financing. The company posted a $3.5 million loss for the six months ended Oct. 31.