In the meantime, here's some more stuff on wine that's interesting, from today's Wine & Spirits Daily:
Is the wine glass half empty or half full? Danny Brager, vp group client director, beverage alcohol at Nielsen, encouraged listeners to be optimistic and focus on the wine industry's growth opportunities rather than its roadblocks during his presentation at the Wine Market Council's 5th Annual US Wine Consumer Trends conference in Dallas.The beat goes on...
WINE OUT-GROWS BEER AND SPIRITS. Although the wine industry has had it tough this past year, they posted more growth than beer or spirits. In the 52 weeks to December 12, dollar sales of wine grew 2.6%, beer grew 2% and spirits grew 1.4%. In terms of volume, beer declined -0.6%, while wine and spirits gained 1.2%. The rate of growth slowed for all three categories. Danny noted that consumers trading down and taking advantage of promotions has resulted in the rate of dollar and volume growth being closer together. Unlike beer, wine and spirits pricing is moving down.
The wine industry should be wary of craft beers, which have grown dollar sales 13% in the past 6 months. There is an opportunity for wine and craft beers to battle for certain occasions, particularly among millennilas who don't reserve wine for just "special" occasions. "Crafts are good marketers....we need to make sure we're as intense about telling our story to compete effectively," said Danny. Crafts are also popular among millennial consumers and have a lot of opportunity to grow among that generation.