Wow, I guess all us beer/booze Bloggers can stop looking over our shoulders -- not that many of you probably were, but I'm paranoid -- because of Google's policy of keeping alcohol at arm's length. Buried in the small print on the "Yeah, I'm going to play nice in the Blogger sandbox" statement you agree to when you use Blogger is some language that seems to say you shouldn't talk about booze...but it's vague.
We can probably forget all that now, because Google has announced that they will "lift restrictions in the New Year, letting spirit brands run branded search campaigns tied in with overall marketing activity." This is in response to slowing "click rates" on AdWord, Google's money-maker. So they're throwing open the doors to spirits ads. About time. Liquor is legal, albeit with restrictions: much like automobiles, pool halls, firearms, marriage, and practicing law. Thanks for admitting it, Google.