My thanks to fellow Malt Advocate writer Terry Sullivan for sending this Slate article on the End of Zima. Funny stuff (and I loved the slap at Miller Clear). I never could figure out why Coors kept Zima on life-support...but Koerner falls down on the job a bit when he doesn't mention that this "it's not dead yet!" strategy paid off in spades for Coors with Blue Moon, which came out just a couple years after Zima. So it's not all stupid.
Tuesday, December 2, 2008
Zlate burieZ Zima
My thanks to fellow Malt Advocate writer Terry Sullivan for sending this Slate article on the End of Zima. Funny stuff (and I loved the slap at Miller Clear). I never could figure out why Coors kept Zima on life-support...but Koerner falls down on the job a bit when he doesn't mention that this "it's not dead yet!" strategy paid off in spades for Coors with Blue Moon, which came out just a couple years after Zima. So it's not all stupid.
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