My thanks to fellow Malt Advocate writer Terry Sullivan for sending this Slate article on the End of Zima. Funny stuff (and I loved the slap at Miller Clear). I never could figure out why Coors kept Zima on life-support...but Koerner falls down on the job a bit when he doesn't mention that this "it's not dead yet!" strategy paid off in spades for Coors with Blue Moon, which came out just a couple years after Zima. So it's not all stupid.