Tuesday, December 16, 2008

A little more on gay craft beer consumption

Strictly anecdotal... I talked to a gay friend of mine about this posting. Pretty close, he said: "Gay men, not so much craft beer; lesbians, yes. I know quite a few lesbian couples that drink craft beer pretty regularly. Gay men, no. It's light beer: Coors, Miller, Bud, Heineken, maybe Amstel."

Coors Light? Really? "Oh, yeah, you'll go into a gay bar and there'll be a Coors Light tap with a rainbow on it."

So how come? The light beer calorie thing? "Yeah. It's about staying in shape, body image, that whole thing. Of course, you've got a variety of people there; the bears not so much with the light beer, they might drink craft."

Always something to learn. Now...how to reach more lesbians.

6 comments:

Jack Curtin said...

Crinking? Is that some new gay thing? Is it legal in all 50 states?

fixedgear said...

Um, Lew, you kinda fit the bear-ish profile.

Lew Bryson said...

Jack,

Ya got me. Thanks for the catch, glad you hang on my every word.

And um, well... yeah. Funny how bears look like a lot of craft beer guys, ain't it?

shadow said...

Interestingly, the Coors family contributes heavily to anti-gay causes, so Coors Light with a rainbow on it is rather ironic.

http://www.corporations.org/coors/lgbt.html

Lew Bryson said...

Just to pre-empt...that is the only comment we're going to have on the whole "Coors family/company politics" issue. So don't waste your time. If anyone's interested, there's plenty of good info on the Coors family and the company in the excellent (and very even-handed) book, "Citizen Coors."

jakester said...

I'm actually trying to convert a lesbian friend of mine into a craft beer drinker right now. Seems to like them so far...