In some rather surprising news, Mothers' Against Drunk Driving (MADD) is entering the drinks business but not in the way you may think. In conjunction with Hill Street Marketing, the anti-alcohol group is launching MADD Virgin Drinks that include three "cocktails" without alcohol (Mojito, Margarita and Pina Colada), along with a virgin Lager & Lime and virgin red and white wine. They said in a statement that "distribution is not yet confirmed," and Hill Street is currently in talks with "traditional retailers" to carry their product. Hmmm. Do you think it will catch on?Could I just quote you a quote, from a story on the alcohol-energy drink 'controversy' that ran about a year ago in the Attleboro, Mass. Sun Chronicle? These same folks are warning that teens (and retail clerks) might mistake boozed-up energy drinks for plain old energy drinks.
Of particular concern to industry watchdogs are similarities in the appearances of alcoholic and non-alcoholic energy drinks. "They clearly shouldn't be in the same section," said David DeIuliis spokesman for the Massachusetts chapter of Mothers Against Drunk Driving (MADD)."Not only product placement, but also packaging is a concern," said Wallace, the SADD executive who noted that product coloring, logos and design appear to be aimed at teens.Now, take a look at the packages they're putting these so-called 'virgin' drinks in (Thanks for the pix, Jaysus; why the hell is it in Finnish?). They clearly shouldn't be in the same section as real good booze; this deceptive packaging is a concern. Someone could easily pick up this stuff by mistake, thinking it's the real thing, only to find once they've gotten home that there's no booze in the booze. Think of how pissed people will be to find they'd been duped.
What's that? That couldn't happen? No one's that stupid?
Bingo. Now could someone tell MADD that?