Well...I've wondered for quite a while if SBC is serious. They've got a ton of money, and beer sales experience, and links to PA brewing (partner Fred Maier is a descendant of Charles Stegmaier), but they're leaping into this big, with a 50 bbl. BrauKon system at the get-go -- which has, I gotta say, been a harbinger of failure in the past (not BrauKon, of course, but huge start-up equipment) -- and talk of banking on what sound like cross-over, gateway beers. A risky strategy.
|Stole this from Jay Brooks, and will give it back if he asks!|
That said, I still have concerns. I saw Independence ("Get it while it lasts!") buy big, get a good brewer, and fail with mainstreamy beers and no clue on how to sell beer. I also worry about a press release that has WTF paragraphs like this in it:
SBC represents a new direction in the exciting trajectory of American craft brewing. Founded by the former beer distributors of United Beverage in Pittston, PA, with a rich history of significant regional breweries in one family, as well as a multi-generation beer distribution enterprise in the other, this is the first successful beer distribution company to take up brewing… but being from brewing across generations, there already exists hand’s-on experience from running a regional brewery in the organization in its President.I'm sure the beer will be better, I'm dead certain of it. The question is, with The Lion already making some pretty good crossover stuff that no one in the Wyoming Valley seems to want to buy, where's the market, especially when you've got 50 bbls. at a time? I guess we'll see. Best of luck, truly, because I'd like to see this succeed. NEPA deserves it.