There was a post today about supermarket beer sales. The short version: Crafts were up in April, imports were flat.
The longer version:
Crafts picked up sixth-tenths of a point of case share in supermarkets during the four weeks ended May 5, according to beer sales statistics from Nielsen. Crafts have been gaining share for more than three years. (emphasis added)
Boston Beer, the brewer of Samuel Adams and the biggest craft brewer, saw share grow by a tenth of a point during the latest period, according to Nielsen.
Import share, meanwhile, was flat during the period, according to Nielsen.
The group was dragged down by negative trends by the two biggest imports, Corona Extra and Heineken. Corona lost three-tenths of a share point during the period;
Heineken Premium Light, which drove imports’ share growth last year, was flat.
What's all that mean? Like I said: don't get bogged down in month-to-month. The import sales are not a trend yet. Craft sales, on the other hand, are definitely on a long-term trend upwards.