Wednesday, May 23, 2007

SBP: Session Summer of Love gets BIG press

You've got to check this out. It's a story in the New York Times (so yes, you'll probably have to register to read it; do it, already, it's worth it just to be able to read the Times's beer stories) on the 40th anniversary of the Summer of Love, titled "Welcome back, Starshine."

And right there in the third paragraph, right beside the picture of Jimi Hendrix at the Monterey International Pop Festival, you will find this:

But the wild cards are in places like Zieglersville, Pa., where a three-day Session Summer of Love beer celebration will feature a mini-firkin fest; or at the Palms Casino and Hotel in Las Vegas, where the Rain nightclub will hold a three-night rave event called Summer of Love, the Love-In, billed as an “all-out sensory assault.” If just thinking about these events leaves you tired, you can head to Starbucks for a 40th anniversary Monterey Pop CD set. (And if, like the squares of old, you need help with the lingo, a firkin is one sixth of a hogshead.)

Now, you and I know that they just happened to Google on "Summer of Love", and the Session Summer of Love Fest came up and they giggled, about it, folks?

Has Zieglersville ever been mentioned in the New York Times before? (Well, actually, yes: five other times in the past 141 years. But who's counting?)

Has your beer festival been mentioned in the New York Times? (Probably not: fewer than 40 have been.)

Are you going to make it to Zieglersville this weekend for the Session Summer of Love, an amazing three-day session beer event that includes a Session Beer Project-approved dinner Thursday night (seriously, folks, a steal at 40 clams!), a mini-real ale fest Friday night, and a full-out, first-of-its-kind session beer festival on Saturday afternoon (pay as you go and a great $15 barbecue buffet to boot)?

Of course you are! Because you weren't in the Haight in '67, you weren't in Chicago in '68, and you weren't at Woodstock in '69, and this is your chance, your lone chance, O beer lover, to say "I was there at the first one, baby!"
See you in Z-ville.


Steven said...

Um, I was in Chicago in '68, the whole world was watching and it wasn't pretty -- I hope Zieglersville won't be expecting Mayor Daily's finest! :-O

Lew Bryson said...

Ouch. You get gassed? Beaten?

If the Z-ville cop gets out of hand, we'll bury him in donuts and buy him a beer.

Steven said...

Nah - I watched on TV. ;-)

“The policeman isn't there to create disorder; the policeman is there to preserve disorder.” -Richard J. Daley

mark said...

Z-ville has a police officer???

Lew Bryson said...

I think they share him with Schwenksville...a 'circuit rider' kind of thing.

Kathy said...

I once had a roommate who was at Woodstock. She was... interesting.

Lew, I'm a new reader, but a semi-old beer lover. You may see me check in more often after this.

Bryan said...

Weather's lookin' fine for tomorrow night....CAN'T WAIT! :)

Lew Bryson said...

I know the kind of roommate you mean. I had one in college.

Welcome, in any case. Glad you stopped in.


mark said...

It may not be Woodstock, but the Philly Folk Festival is held just around the corner from Z-ville in August. I believe this is the 46th year. Time to break out the tie-dye and love beads. See you on Saturday. Peace!

roan22 said...

KICK-ASS!!! Dan Bengal, your PR mojo worked its magic! OMG I am in shock lol.