SBP: Session Summer of Love gets BIG press

You've got to check this out. It's a story in the New York Times (so yes, you'll probably have to register to read it; do it, already, it's worth it just to be able to read the Times's beer stories) on the 40th anniversary of the Summer of Love, titled "Welcome back, Starshine."

And right there in the third paragraph, right beside the picture of Jimi Hendrix at the Monterey International Pop Festival, you will find this:

But the wild cards are in places like Zieglersville, Pa., where a three-day Session Summer of Love beer celebration will feature a mini-firkin fest; or at the Palms Casino and Hotel in Las Vegas, where the Rain nightclub will hold a three-night rave event called Summer of Love, the Love-In, billed as an “all-out sensory assault.” If just thinking about these events leaves you tired, you can head to Starbucks for a 40th anniversary Monterey Pop CD set. (And if, like the squares of old, you need help with the lingo, a firkin is one sixth of a hogshead.)

Now, you and I know that they just happened to Google on "Summer of Love", and the Session Summer of Love Fest came up and they giggled, but...how about it, folks?

Has Zieglersville ever been mentioned in the New York Times before? (Well, actually, yes: five other times in the past 141 years. But who's counting?)

Has your beer festival been mentioned in the New York Times? (Probably not: fewer than 40 have been.)

Are you going to make it to Zieglersville this weekend for the Session Summer of Love, an amazing three-day session beer event that includes a Session Beer Project-approved dinner Thursday night (seriously, folks, a steal at 40 clams!), a mini-real ale fest Friday night, and a full-out, first-of-its-kind session beer festival on Saturday afternoon (pay as you go and a great $15 barbecue buffet to boot)?

Of course you are! Because you weren't in the Haight in '67, you weren't in Chicago in '68, and you weren't at Woodstock in '69, and this is your chance, your lone chance, O beer lover, to say "I was there at the first one, baby!"

See you in Z-ville.