Monday, September 3, 2007

Chilladavation

The latest Condé Nast Portfolio column: Miller Chill, A-B Chelada, and what it all means. Well, what I think it means. A story about innovation in the big beer market.

4 comments:

bill mc said...

Could these beers be the next "malternatives"???

Lew Bryson said...

I don't Chill has legs, Bill. It's just not different enough. The Bud Chelada, though... that's got possibilities.

bill mc said...

Lew, Last night I found the AB Chelada (Bud-light) in my local Walmart super center (go figure).

So, I brought it home , got it nice and cod, poured 2 glasses for my wife and I....Ewg...

I'm sorry, this is positively the worst stuff i have EVER drank. My wife thought it tasted like tomato soda.. We couldn't even finish the glasses we've had.(dumped them out into the compost heap...alcohol abuse) Now, I know this doesn't seem like much, but i can't remmeber the last time i couldn't finish a beer. Heck I've even finished Coors light and Rolling Rock. But I just couldn't get into this at all.

Lew Bryson said...

Ah, well, Bill, sorry for your "Ewg-ness." I do already drink beer and tomato juice occasionally, so the initial shock was over for me.

Niche product, I guess.