I just got an e-mail from Boston Beer: there will be a media event this Friday at their new Pennsylvania facility, the former Pabst/former Stroh/former Schaeffer brewery outside of Allentown (the location was variously tagged as Fogelsville, Trexlertown, Allentown, and Lehigh Valley; Boston Beer is referring to it as "upper Macungie Township," a description which would have tickled my late friend and homebrewer extraordinaire, Mark Johnston, a Macungie boy). We're invited to meet with Jim Koch and sample the first batch of Samuel Adams brewed at the plant.
I've said that this is a great move for Boston Beer; it gets them out of the contract brewing business and puts them in control of their destiny. It's also a brewery that was practically designed with Sam Adams in mind -- except for the obvious issue of not being in Boston (which keeps the costs down considerably!), this place is great: equipped for traditional lager brewing with big horizontal lagering tanks, built for the tours a company like Sam Adams would love to do, a display brewery right on I-78 for a company that's proud of its beer, and -- did I mention the I-78 location? -- positioned on two major Interstates (it's about two miles from I-476) and a rail line.
Unfortunately, I can't make the event this Friday; we're going camping with the kids. But I can't tell you how stoked I am to see Boston Beer get a real brewery; to see Jim Koch's plans come together; and to see this great brewery making beer again. Cheers!