Remember this little bit I put up about wine labels? Remember the annual controversies over the variety of cartoony labels on Wychwood's "Bad Elf" series of Christmas beers, about how they'd confuse children because of their cartoon images on a bottle of beer?
Decanter is reporting that the first Hello Kitty wine is on the market, and that it is available in the U.S. WTF? The bottle not only has the nightmarish image of Hello Kitty on the label, it has a little charm of the fiendish feline hung from the neck! (Not a bad thing, you must admit.)
I think the export manager may be full of shit, because they seem to think that the FDA regulates wine labels, and I don't see anything about this wine being actually for sale in the U.S., but just suppose they're right. What the hell does that say about turning down cartoon beer labels? More to the point, who will save me from all the Hello Kitty winos?