Boston has the giant CITGO sign. Baltimore has the eerily blue Bromo-Seltzer Tower. Philly's PSFS Building's red marquee still glows, even though the company failed in 1992.
Rochester had a landmark sign, the Genesee Beer & Ale sign. But for the past 40 years, you could only see it in the daylight. One of the first things North American Breweries has done as the new owners of the brewery by the Genesee river (you can see the High Falls in the lower corner of the picture below, and the tanks of the brewery at the top center) is to repair that sign. As you can see in the video above, they lit the sucker up in July. It was a pretty popular event for the town, and a proud moment for the brewery.
Now...how about a nice cold can of Genny Cream?
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