Check out this headline from the BBC:
Heavy drinkers seek out bargains
This study found that people who drink heavily bought cheap booze: vodka, mostly but "White cider is the beverage to which our patients appear to have particularly cheap access, along with whisky." (Really? Whisky? Why the hell is whisky cheap? It's because distillers dump it to 'own brand' schemes in stores for quick cash; incredibly short-sighted, because it keeps the price of better whisky down as well).
Did anyone really think most drunks -- all the people surveyed were being treated for alcohol problems -- bought high-end booze-o? Heck no! These are the folks who skew the numbers, the 20% that consumer 80%, and they buy the cheapest buzz they can get, something the UK government has made even easier by mandating "units" of alcohol per bottle/serving being shown. Makes it easier for the drunk to spot the bargain, y'know?
So the study is supporting the government's latest plan, which goes beyond raising the UK's already stiff drink taxes: minimum booze pricing. Raise the price per unit to a higher minimum price. Wonder who pockets the difference? Bet it's not the booze producers...