Just got off the phone with Jason Ebel, one of the two brothers at Two Brothers Brewing (Warrenville, IL, if you get a chance, drink it, great beers). And we're talking, we've talked before, and I say, so, you had a pretty good year last year. Do you do any extreme beers, are they a sideline, or a cornerstone?
Jason laughs, and says, "Aren't you the guy who wrote that piece about extreme beers being boring?"
Ah, yeah, that was me...
"Probably the biggest help to our brand was extreme beers," he said. "We launched a line of 22 oz. bombers of big beers. Not only were they wildly popular, they hyped awareness of all our other beers. People tried the big beers, said wow, and wanted to try the six-pack beers, and suddenly didn't mind paying 8 or 9 bucks for the six-pack."
Really? Well, good for you! Always glad to hear about a brewer doing well...guess there might be something to Sam C's theory about extreme beer driving session beer sales. Takes all kinds.