A-B Distributing Korean Liquor
Anheuser-Busch last year started distributing Ku Soju, a Korean liquor, in seven test markets, according to the company’s annual report filed with the Securities and Exchange Commission.
The spirit is marketed by California-based Ku Soju Inc.
A-B -- which has expressed concern about beer’s declining share of the alcohol beverage category -- has been dabbling in the spirits space for some time now. It has been testing a liqueur called Jekyll & Hyde, which is now available in 56 test markets.
The distribution deal with Ku Soju appears to be another move.
In a sign of A-B’s push into nonalcohol beverages, the SEC filing noted that A-B is distributing Icelandic Glacial Spring Water (owned by Icelandic Water Holdings) in 16 test markets.
To learn more about soju, a vodka-like spirit, check out this wikipedia definition.
Tuesday, March 6, 2007
A-B continues to test the waters...of life
Just got this from Brew Blog, a beer news blog put out by Miller Brewing. Anyone ever had Soju? Is it significantly different from vodka?