For all the good that came from the stewardship of former chairman Jonathan Newman (the darling of the cork-dork set for both his Chairman’s Select program and his redesign of state stores), the PLCB remains a state monopoly that, based on my experiences buying wine, doesn’t make customer service or salesmanship a priority.
Thank you, Kirsten. It wouldn't have hurt to point out that Newman did next to nothing for the Commonwealth's beer drinkers, or that the same complaints that apply to wine apply to spirits, but I'll take this, and smile.
She then gives us the obvious corollary: "Let's embrace local craft beer instead."
Now...I could be bitchy, and pillory Henri and PW for taking so long to come to the dance. That would be the easy, ranty thing to do.
But it's pointless, and geeky. My only complaint is that you won't see this kind of honesty in the Inky, where they're still in love with wine, and the only beers that ever get serious attention (outside of the Business pages, which do a pretty good job on local brewers) are big-bottle Belgians.
Seeing this kind of piece written by someone who's not in The Tribe Of Beerwriters does my heart good, even though I have to admit that I'd rather have been paid to write it myself. A small thing, though, and overall, this is great to see. I hope Henri doesn't just let it drop, but carries on with it.
After all, as the caption of the shot of three craft taps says: "The time for pretending that wine is as subtle or as sophisticated as beer is over." Wow. What craft beer mole at PW wrote that, eh?!