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Thursday, June 27, 2013

Deschutes Rolls Out in Philly!

Today is Deschutes 25th anniversary, and they've chosen to celebrate it by doing their official launch in Philadelphia, their first East Coast market! I have to congratulate them on their perspicacity: this IS the best, most mature market on the East Coast. It is, after all, America's Best Beer Drinking City. This is a fantastic, red-letter day. I know, I know, I've bitched about carpetbagging west coast brewers before, but damn it, I will have no truck with a foolish consistency: this is Deschutes, baby, that changes the rules!

I'm obviously out of my mind and incoherent, so here's the press release. Read it and weep for joy. Oh, and HAPPY 25TH, DESCHUTES!

Deschutes Brewery Celebrates 25th Anniversary with First Distribution on the East Coast
Bend, Oregon brewery partners with Muller, Inc. in Philadelphia following the 2013 Philly Beer Week
Bend, Oregon – June 27, 2013 – Today is Deschutes Brewery’s silver anniversary, and what better way to celebrate than with the long-awaited announcement that their beers will now be available year-round in the greater Philadelphia area? For the past four years, the Oregon brewery has fulfilled the thirst of Philly beer fanatics during one spectacular week, Philly Beer Week. Now, the brewery will be shipping beers all year to the six-county area served by Muller, Inc. Fans there will be now be able to enjoy Mirror Pond Pale Ale, Black Butte Porter, and Chainbreaker White IPA on draft and in bottles. As a special treat, Philadelphia will be getting bottles of the brand-new Fresh Squeezed IPA, part of the brewery’s experimental Bond Street Series, plus bottles of Deschutes River Ale (Nice session ale!) and Inversion IPA.
John Houck, vice president of sales for Muller, Inc. said, “The Philadelphia craft consumer today has extremely sophisticated taste buds and demands the best brews in the world. We couldn't be more proud and honored to represent Deschutes Brewery and bring these world class brews to the best beer city in the USA!”
Deschutes Brewery began in 1988 as a brew pub in downtown Bend, Oregon – launching with and building a reputation around Black Butte Porter at a time when dark beer was not popular. This beer went on to become the number one selling craft porter in the United States despite only being available in a limited amount of states. It is in this spirit of experimentation and risk-taking that Deschutes Brewery has continued to grow, and it is now ranked as the fifth largest craft brewery in the nation. 
With this new launch, fans living in the greater Philadelphia area will not only have ready access to Black Butte Porter, but also to Mirror Pond Pale Ale, the quintessential, deftly balanced pale ale. In addition, the number one selling new craft brand in 2012 is coming: the hop-forward, citrus-packed, unmistakably smooth Chainbreaker White IPA. So popular in the brewery’s Oregon brewpubs that it made its way into bottles, the new Fresh Squeezed IPA is mouthwateringly delicious. Available only in bottles prior to this launch, these beers, along with some other popular and hard-to-find brews from Deschutes Brewery’s portfolio, will now also be available in draft. 
“Philadelphia is a craft savvy market that gives us a perfect launch pad for our first distribution area on the east coast,” said Michael LaLonde, president of Deschutes Brewery. “We’re excited to be working with Muller on a full-time basis and being able to fill the demand that the past years of participating in Philly Beer Week have created for our beers.”
The gang from Deschutes Brewery, including a brewer, will be celebrating the launch with a week-long series of tastings and events in and around Philadelphia in early November. Look for more details in late summer on

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