Is This Unique?

Full Pint Brewing is getting closer to opening -- being allowed to open -- by going over the local zoning board's heads to get the zoning interpretation changed, rather than getting an individual variance. So I'm going to go ahead and put them in PA Breweries 4...the only non-open brewery that's going in. Not an easy decision, but these guys have the money, the brewery, the building, and most importantly, four experienced brewers who have also run successful businesses (and they were still smart enough to bring in an experienced business partner, Mark Kegg -- and if you can't see the Sign From God in that name, give it up).

Full Pint is, I believe, unique. You have four brewers who are currently brewing beers at two different brewpubs (40 miles apart) that are also two completely separate businesses, joining together to form a production brewery -- a third independent business -- that will keg and bottle 8 beers: four new ones and two from each of the the two brewpubs (with the full cooperation of the owners of the two brewpubs, of course). The brewers who made -- and still make! -- the beers at the brewpubs will be brewing them at Full Pint.

So...here's my question. Is that unique? I mean, this takes collaboration to a new level. This isn't contract brewing, per se. Do you know of any breweries where the partners are brewers at other breweries, and the beers they're making are beers from those other breweries? I can barely parse it! The closest thing I can think of is Port/Lost Abbey, but that's one brewery and one (brand of) brewpub. Anyone know of anything like this?

Bud Light Morphs Again: takes on Blue Moon

Fresh off last year's apparently successful challenge to Corona with Bud Light Lime, another Bud Light line extension is in the works: Bud Light Golden Wheat. I missed the announcement on this back in mid-June, but the launch is coming up on October 5, so I'm still ahead a little...

Anyway, as you can clearly see by the graphic, this is a definite line extension keying off the BLL success...and it appears to have the same kind of targeting. Though the name might lead you to believe this is primarily a wheat beer, and the cloudiness might lead you to believe it's an "American hefeweizen," it's not. Check this out, from the St. Louis Business Journal:

The beer will use unfiltered wheat so it will look cloudier than its Bud Light counterpart and will have orange and coriander, also known as cilantro [no, actually, it's not], as ingredients to give it a bigger, sweeter taste, according to [vp of marketing Keith] Levy.

Uh-huh. I'm hoping Levy didn't say "The beer will use unfiltered wheat," because I hate when all that field dirt and bugs and such get into the mash... Kidding aside, clearly what we have here is yet another shot at Blue Moon that isn't Shocktop Light. Good idea to set it in the Bud Light family: what's Shocktop to most people?

Still, I'm guessing that this is going to cannibalize more Bud Light Lime than it eats Blue Moon. What these guys need to find is a winter Bud Light to balance the summer strength of Bud Light Lime, not another summer seller. Bud Light Posh Spice? Hey, I dunno, I'm just thinking out loud here...

Kim Jong Ale?

Reuters reports that North Korea has run what appears to be its first ever television ad: for Taedonggang beer. Here's the story:

In what is reportedly the first television advertisement ever run in North Korea, the Taedong River brewery got nearly two and a half minutes of airtime after a "news" show on Thursday. The spot is about as weird as you might expect: The commercial informs viewers that Taedonggang beer can relieve stress, improve health, and even lengthen your life. The brewer may be making a feint toward Western capitalism here, but it didn't go so far as to claim that drinking beer would get you laid. Too American?
The North Koreans purchased an old Ushers brewery in England in 2000 and moved the whole thing to be reassembled in Pyonyang. Some commenters on the BBC News Web site say the brew tastes pretty good.

Well...what's this mean? Nothing surprising: even the wacky rulers in North Korea know that what Queen Victoria said is true: "Give my people plenty of beer, good beer, and cheap beer, and you will have no revolution among them."
The commercial follows.