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Friday, July 18, 2008

Pabst and The King

The InBud deal is bringing some strange stuff to the surface. Pabst felt the need to release a statement yesterday that initially read like this:
In response to the many inquires we have received regarding the acquisition of Anheuser Busch by InBev: No doubt, the AB-InBev combination will create a formidable competitor. And it is true, Pabst Brewing Company will be the last of the famous iconic U.S. brewers to be fully independent and American-owned.
As a Pennsylvanian, Yuengling is pretty iconic to me, but I'll admit that's a parochial attitude. Still..."In response to the many inquiries"? Hoo boy.

Then, of all people, Michael "Eulogy" Naessens released a statement on the deal...since he's Belgian and a CPA. Who knew? I had to chuckle over this bit, though:
“Budweiser was the king of beers when the U.S. beer market was an absolute monarchy and people had little choice. Now it’s more like a constitutional monarchy, with craft beers leading the revolution.” says Naessens.
Hail to The King, baby!


Anonymous said...


Beerking said...

The "King of beers" is now officially dead (for all intents and purposes), but "The Beerking" lives on! ;)

Unknown said...

Heavy was the head that wore the crown. The King is dead.

Anonymous said...

I'm a Milwaukeean, and let me just express my biggest irritation with Pabst. Obviously, Pabst has a long history filled with tradition and pride in Milwaukee. The current "Pabst" brand, essentially a marketing agency rather than a brewer, has absolutely nothing to do with Milwaukee. It is not brewed here, managed here, the recipe isn't even the same. But they try to cash in on the Milwaukee lore and tradition all the time. Look at their website, and you'll see "Milwaukee, WI" at the bottom of the page. They show lots of pictures of the history of the Pabst family etc. I recognize that we in Milwaukee have a retro-chic (OK, "chic" is a stretch) bluecollar image that fits with Pabst's marketing strategy (Luverne and Shirley probably made Pabst), but they could do more than keep a PO box here if they want to constantly use the imagery of a city that is still pissed off at them. We have a strong beer history and a strong beer culture here. We also have good local beers that we support (and I'm not talking about MillerCoors- soon to have the headquarters leave town too).

Proud to drink in Milwaukee!