That, believe it or not, is a Bud Light. The head didn't last too long (though I won't swear it was the beer's fault; I may have gotten a little grease on the inside of the glass), but it's cloudy, and it definitely smells of orange and a hint of fresh grassiness.
Okay, it's a Bud Light Golden Wheat. I got some samples, and I will give it the same shot I did the Miller Lite Craft beers. Gotta admit, I'm impressed with this more than with those already, just on the look and the aroma.
Well...there's not a lot here. Light body -- though not as thin as a Bud Light -- and they certainly didn't overdo the orange like Miller did; it's there, but it's unobtrusive to the point of understatement. It's not sweet, and that's good. It's not thin, it's not cloying, it's not really flawed.
And if that sounds like I'm damning with faint praise, well, I guess I am. BLGW fails in the classic manner of light beers: there's nothing wrong with it, but there's not a lot right, either. A beer's got to be something good, it's not enough to not be something bad. BLGW succeeds in one thing: it is easy to drink. Plain boiled white rice is easy to eat, but I don't often make a meal of it. I suspect I'll be having Bud Light Golden Wheat even less often.
What about the commerical prospects? I mean, I'm hardly the target market, and most of you aren't either, most likely. I think it's going to fall between the rails. It's too cloudy and heavy (too mouthy?) for light beer drinkers. Bud Light Lime has been a big success, but it's light and clear, where this isn't. What's more, this is another summertime kind of beer. Can't see this one working in the wintertime, which means even if it is successful, it's going to cannibalize BLL. And Blue Moon drinkers will kick it aside quickly as watery next to their tipple...though there may be some siphoning off of drinkers who are looking for a Blue Moon light. If that happens, well, how long do you think it's going to take Coors to do a Blue Moon Light, maybe a Half Moon? (I actually believe Coors is smart enough to let that go, and they should; it would deflate the brand's image.) I don't see this one working.
One other thing...it bothers me that the success of Blue Moon has led wannabe competitors to just class these beers as "wheat" beers. Guys, you're working for a brewery, one with world-wide connections and a huge staff of highly-trained brewers, and I've met and talked with some of them: you know damned well that there is more than one type of wheat beer. So why do you let the marketeers be stupid about this? It's not just a wheat beer, it's a --
Oh. My. God. It just hit me. Of course. It's a witbier-inspired beer...a Belgian-inspired beer. Is it that InBud doesn't want people making the Leuven connection, doesn't want to in-their-face American customers with the Belgian-based dark overlords of Budweiser? I don't know, but it is a consideration.
Still irks me.