Strictly anecdotal... I talked to a gay friend of mine about this posting. Pretty close, he said: "Gay men, not so much craft beer; lesbians, yes. I know quite a few lesbian couples that drink craft beer pretty regularly. Gay men, no. It's light beer: Coors, Miller, Bud, Heineken, maybe Amstel."
Coors Light? Really? "Oh, yeah, you'll go into a gay bar and there'll be a Coors Light tap with a rainbow on it."
So how come? The light beer calorie thing? "Yeah. It's about staying in shape, body image, that whole thing. Of course, you've got a variety of people there; the bears not so much with the light beer, they might drink craft."
Always something to learn. Now...how to reach more lesbians.
Crinking? Is that some new gay thing? Is it legal in all 50 states?
Um, Lew, you kinda fit the bear-ish profile.
Ya got me. Thanks for the catch, glad you hang on my every word.
And um, well... yeah. Funny how bears look like a lot of craft beer guys, ain't it?
Interestingly, the Coors family contributes heavily to anti-gay causes, so Coors Light with a rainbow on it is rather ironic.
Just to pre-empt...that is the only comment we're going to have on the whole "Coors family/company politics" issue. So don't waste your time. If anyone's interested, there's plenty of good info on the Coors family and the company in the excellent (and very even-handed) book, "Citizen Coors."
I'm actually trying to convert a lesbian friend of mine into a craft beer drinker right now. Seems to like them so far...
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