![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhX2eTlyk8Xgyn5hMgK74SDet-ZlMBZfcpe0gfBwoX3FkSIwwkkk5mW_Gn3yEGiKrM_su55H8KjBWhHSFFlCdQtngoqzEC0zkrYK9G6tGMdpoY8PK5Z4I8PGoAEk6QO1QhZi7hD8QYGaGk/s400/Zima.jpg)
My thanks to fellow
Malt Advocate writer
Terry Sullivan for sending this
Slate article on the
End of Zima. Funny stuff (and I loved the slap at
Miller Clear). I never could figure out why Coors kept Zima on life-support...but Koerner falls down on the job a bit when he doesn't mention that this "it's not dead yet!" strategy paid off in spades for Coors with
Blue Moon, which came out just a couple years after Zima. So it's not all stupid.
No comments:
Post a Comment