I like Wawa stores, for convenience stores. They make their hoagies fresh if you want them (or you can grab a pre-made and go), they have my bank as their ATM provider (so no $2 service fees), they have a wide selection of stuff.
But as my man David Lo Pan sez, "Now, this really pisses me off to no end!" Wawa is running a promotion on their coffee right now (they promote their coffee a lot), calling themselves Coffeetopia (you can see it in the picture if you click on it to blow it up). And I'd like to know just how a freakin' place can call themselves Coffee-effin-topia when they're busily burning the shit out of their coffee, 24/7!
Coffee abuse pisses me off (to no end, as I mentioned). And this, well, I've seen Wawa employees combining pots of steaming black tar, making sure not a drop of nasty, black-burnt, acidic gleet gets wasted. The smell is an irritant, the taste is hideous. Though, of course, in this light-beer-drinking nation, we continue to buy it, because it does get you buzzed. Yeesh.
So my challenge to Wawa: would it kill you to dump the Bunn warmers and get some thermal carafes? For shit's sake, Sunoco gas stations have thermal carafes, and you're so much better than that. I've had an occasional fresh pot, right off the maker, at Wawa, and the coffee's fine, but once it's had The Treatment, I wouldn't kill slugs with it (because it would be cruel to the slugs, not because it wouldn't do an excellent job).
I know what you're thinking. Wawa probably sells a ton of coffee, and to tell the truth, it's because they get almost everything else right: size of cup, price, ease of self-service and plenty of real dairy options for white stuff, even more than one kind of coffee on at a time (though you can't really tell because it's burnt to hell). It's not La Colombe, but hell, Memphis Taproom ain't La Bec Fin either, and it's still damned good, it's perfect for what it is. So you're thinking, why on earth should we fix something that sure-hell don't seem to be broke?
Well, buhbie, it's because you tagged it as Coffeetopia, and you should have the decency to make it so. Thermal carafes are the way to go, and your sales will reflect it. Find a carafe that dispenses coffee fast (because that's the one thing the Bunn system has going for it; fast pours), buy a bunch of them, and put them in one store to see how it goes (I would humbly submit the 2250 Lincoln Highway location in Trevose...). Bet you get better sales, and a lot of compliments. Because that, Wawa-volk, would be Coffeetopia.
Oh, yeah. One more thing. Would it be too much to ask you to start selling diesel?